Refit

Way back in the day, I had the pleasure of working with Catherine Ballas, one of the founding co-owners of Refit. She told me about this new idea she and her friends had and we talked about what the brand could feel like. I went for a bright yellow to convey the energy and life that would come out of this new fitness brand. I gave the “R” a little lean to get that action vibe going on and boom, 10 years later and here we are. The Refit team blew up, are making a huge impact on people all around the world and the “R” still lives on.

Scope of Work

• Brand Development

• Logo